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  5. THE ADVERTISING COUNCIL, INC.

THE ADVERTISING COUNCIL, INC.

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Company Details

Name: THE ADVERTISING COUNCIL, INC.
Jurisdiction: New York
Legal type: DOMESTIC NOT-FOR-PROFIT CORPORATION
Status: Active
Date of registration: 26 Feb 1942 (83 years ago)
Entity Number: 42766
ZIP code: 10017
County: New York
Place of Formation: New York
Address: 815 SECOND AVENUE 9TH FL, NEW YORK, NY, United States, 10017

Contact Details

Phone +1 212-984-1900

DOS Process Agent

Name Role Address
THE CORPORATION DOS Process Agent 815 SECOND AVENUE 9TH FL, NEW YORK, NY, United States, 10017

Agent

Name Role Address
THE ADVERTISING COUNCIL, INC. Agent 825 THIRD AVE., NEW YORK, NY, 10017

Links between entities

Type:
Headquarter of
Company Number:
undefined604817207
State:
WASHINGTON
WASHINGTON profile:
THE ADVERTISING COUNCIL, INC. (WA)
Type:
Headquarter of
Company Number:
20091525805
State:
COLORADO
COLORADO profile:
THE ADVERTISING COUNCIL, INC. (CO)
Type:
Headquarter of
Company Number:
F96000000272
State:
FLORIDA
FLORIDA profile:
THE ADVERTISING COUNCIL, INC. (FL)
Type:
Headquarter of
Company Number:
CORP_55784396
State:
ILLINOIS
ILLINOIS profile:
THE ADVERTISING COUNCIL, INC. (IL)

Unique Entity ID

Unique Entity ID:
JV39FYRGTSF3
CAGE Code:
5M604
UEI Expiration Date:
2026-02-18

Business Information

URL:
http://www.adcouncil.org
Activation Date:
2025-02-20
Initial Registration Date:
2002-03-01

Commercial and government entity program

CAGE number:
5M604
Status:
Active
Type:
Non-Manufacturer
CAGE Update Date:
2025-02-20
CAGE Expiration:
2030-02-20
SAM Expiration:
2026-02-18

Contact Information

POC:
KENNETH M. KROLL
Corporate URL:
http://www.adcouncil.org

Form 5500 Series

Employer Identification Number (EIN):
130417693
Plan Year:
2014
Number Of Participants:
1
Sponsors Telephone Number:
2129841907
File:
View File
Plan Year:
2013
Number Of Participants:
1
Sponsors Telephone Number:
2129841907
File:
View File
Plan Year:
2012
Number Of Participants:
1
File:
View File
Plan Year:
2011
Number Of Participants:
1
File:
View File
Plan Year:
2010
Number Of Participants:
1
File:
View File

History

Start date End date Type Value
2007-05-23 2018-12-05 Address 261 MADISON AVENUE 11TH FLOOR, NEW YORK, NY, 10016, USA (Type of address: Service of Process)
1943-06-25 1946-02-05 Name WAR ADVERTISING COUNCIL, INC.
1942-02-26 1943-06-25 Name THE ADVERTISING COUNCIL, INC.

Filings

Filing Number Date Filed Type Effective Date
181205000183 2018-12-05 CERTIFICATE OF CHANGE 2018-12-05
070523000772 2007-05-23 CERTIFICATE OF AMENDMENT 2007-05-23
A804578-2 1981-10-09 ASSUMED NAME CORP INITIAL FILING 1981-10-09
A103342-2 1973-09-24 CERTIFICATE OF AMENDMENT 1973-09-24
778 1956-01-05 CERTIFICATE OF AMENDMENT 1956-01-05

USAspending Awards / Contracts

Procurement Instrument Identifier:
11316024F0010OND
Link:
View Award on USAspending website
Award Or Idv Flag:
AWARD
Award Type:
BPA CALL
Action Obligation:
600000.00
Base And Exercised Options Value:
600000.00
Base And All Options Value:
600000.00
Awarding Agency Name:
Executive Office of the President
Performance Start Date:
2024-08-15
Description:
NATIONAL MEDIA CAMPAIGN
Naics Code:
541810: ADVERTISING AGENCIES
Product Or Service Code:
R701: SUPPORT- MANAGEMENT: ADVERTISING
Procurement Instrument Identifier:
70FA4024C00000001
Link:
View Award on USAspending website
Award Or Idv Flag:
AWARD
Award Type:
DEFINITIVE CONTRACT
Action Obligation:
0.00
Base And Exercised Options Value:
0.00
Base And All Options Value:
0.00
Awarding Agency Name:
Department of Homeland Security
Performance Start Date:
2024-02-27
Description:
THE PURPOSE OF THIS MODIFICATION IS TO MODIFY THE LANGUAGE IN THE PERFORMANCE WORK STATEMENT (PWS) WITHIN THE TECHNICAL EXHIBIT - PERFORMANCE REQUIREMENT SUMMARY, PRS#12.
Naics Code:
541810: ADVERTISING AGENCIES
Product Or Service Code:
T006: PHOTO/MAP/PRINT/PUBLICATION- FILM/VIDEO TAPE PRODUCTION
Procurement Instrument Identifier:
36C10X23P0088
Link:
View Award on USAspending website
Award Or Idv Flag:
AWARD
Award Type:
PURCHASE ORDER
Action Obligation:
2230478.59
Base And Exercised Options Value:
2230478.59
Base And All Options Value:
0.00
Awarding Agency Name:
Department of Veterans Affairs
Performance Start Date:
2023-09-28
Description:
THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE CAMPAIGN THAT SUPPORTS SPP.
Naics Code:
541810: ADVERTISING AGENCIES
Product Or Service Code:
R701: SUPPORT- MANAGEMENT: ADVERTISING

USAspending Awards / Financial Assistance

Date:
2021-04-10
Link:
View on USAspending
Awarding Agency Name:
Department of Agriculture
Transaction Description:
WILDFIRE PREVENTION CAMPAIGN COOPERATIVE AGREEMENT
Obligated Amount:
7025000.00
Face Value Of Loan:
0.00
Total Face Value Of Loan:
0.00
Date:
2020-04-15
Link:
View on USAspending
Awarding Agency Name:
Small Business Administration
Transaction Description:
TO AID SMALL BUSINESSES IN MAINTAINING WORK FORCE DURING COVID-19 PANDEMIC.
Obligated Amount:
0.00
Face Value Of Loan:
2806400.00
Total Face Value Of Loan:
2806400.00
Date:
2018-07-17
Link:
View on USAspending
Awarding Agency Name:
Department of Agriculture
Transaction Description:
DISCOVER THE FOREST
Obligated Amount:
5233166.30
Face Value Of Loan:
0.00
Total Face Value Of Loan:
0.00
Date:
2017-06-15
Link:
View on USAspending
Awarding Agency Name:
Department of Agriculture
Transaction Description:
WILDFIRE PREVENTION
Obligated Amount:
7234617.03
Face Value Of Loan:
0.00
Total Face Value Of Loan:
0.00
Date:
2015-06-05
Link:
View on USAspending
Awarding Agency Name:
Agency for International Development
Transaction Description:
HUMANITARIAN ACTIVITIES
Obligated Amount:
222269.00
Face Value Of Loan:
0.00
Total Face Value Of Loan:
0.00

Trademarks Section

Serial Number:
76450964
Mark:
PSA CENTRAL
Status:
CANCELLED - SECTION 8
Mark Type:
SERVICE MARK
Application Filing Date:
2002-09-13
Mark Drawing Type:
Typeset: Word(s)/letter(s)/number(s)
Mark Literal Elements:
PSA CENTRAL
USPTO Link:
View Trademark Status and Document Retrieval (TSDR)

Goods And Services

For:
Advertising services for others and preparing promotional and marketing material for others relating to both the creation of and research surrounding Public Service Announcements and Public Service Campaigns
International Classes:
035 - Primary Class
Class Status:
Sec. 8 – Entire Registration
Serial Number:
75548584
Mark:
HELP PARENTS HELP KIDS
Status:
ABANDONED - NO STATEMENT OF USE FILED
Mark Type:
SERVICE MARK
Application Filing Date:
1998-09-08
Mark Drawing Type:
Typeset: Word(s)/letter(s)/number(s)
Mark Literal Elements:
HELP PARENTS HELP KIDS
USPTO Link:
View Trademark Status and Document Retrieval (TSDR)

Goods And Services

For:
Preparing public service messages to promote awareness by the public about issues regarding child guidance and other child rearing issues
International Classes:
042 - Primary Class
Class Status:
Active
Serial Number:
75009002
Mark:
RAISING A BETTER TOMORROW
Status:
ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE
Mark Type:
SERVICE MARK
Application Filing Date:
1995-10-23
Mark Drawing Type:
Typeset: Word(s)/letter(s)/number(s)
Mark Literal Elements:
RAISING A BETTER TOMORROW
USPTO Link:
View Trademark Status and Document Retrieval (TSDR)

Goods And Services

For:
conducting nationwide advertising campaigns which promote the health and well-being of children and public awareness and understanding of children's issues
First Use:
1995-05-15
International Classes:
035 - Primary Class
Class Status:
Abandoned
Serial Number:
73270500
Mark:
MCGRUFF
Status:
ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE
Mark Type:
SERVICE MARK
Application Filing Date:
1980-07-17
Mark Drawing Type:
Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s)
Mark Literal Elements:
MCGRUFF
USPTO Link:
View Trademark Status and Document Retrieval (TSDR)

Goods And Services

For:
TV FILMS, RADIO ANNOUNCEMENTS, PRINT ADVERTISEMENTS, DOLLS PUPPETS, SWEATERS,COATS, BELTS, GLOVES AND SHOES
First Use:
1979-11-09
International Classes:
035 - Primary Class
Class Status:
Abandoned
Serial Number:
73000382
Mark:
AD COUNCIL
Status:
EXPIRED
Mark Type:
SERVICE MARK
Application Filing Date:
1973-09-07
Mark Drawing Type:
Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s)
Mark Literal Elements:
AD COUNCIL
USPTO Link:
View Trademark Status and Document Retrieval (TSDR)

Goods And Services

For:
CONDUCTING NATIONWIDE ADVERTISING CAMPAIGNS ON BEHALF OF FEDERAL GOVERNMENT AGENCIES AND PRIVATE NONPROFIT ORGANIZATIONS ON NON-CONTROVERSIAL SUBJECTS IN COOPERATION WITH VOLUNTEER ADVERTISING AGENCIES AND THROUGH FACILITIES CONTRIBUTED BY MASS COMMUNICATIONS MEDIA, WHICH PROMOTE VOLUNTARY CITIZEN A...
First Use:
1973-06-27
International Classes:
035 - Primary Class
Class Status:
Expired

Tax Exempt

Employer Identification Number (EIN) :
13-0417693
Classification:
Educational Organization, Local Association of Employees, Horticultural Organization, Business League, Voluntary Employees' Beneficiary Association (Govt. Emps.), Mutual Ditch or Irrigation Co., Cemetery Company, Other Mutual Corp. or Assoc.
Ruling Date:
1948-02
Deductibility:
Type of organization and use of contribution: A public charity. Deductibility Limitation: 50% (60% for cash contributions)

Paycheck Protection Program

Jobs Reported:
130
Initial Approval Amount:
$2,806,400
Date Approved:
2020-04-14
Loan Status:
Paid in Full
SBA Guaranty Percentage:
100
Current Approval Amount:
$2,806,400
Race:
Unanswered
Ethnicity:
Unknown/NotStated
Gender:
Unanswered
Veteran:
Unanswered
Forgiveness Amount:
$2,843,536.75
Servicing Lender:
Continental Bank
Use of Proceeds:
Payroll: $2,806,400

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Date of last update: 19 Mar 2025

Sources: New York Secretary of State

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