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  5. THE ADVERTISING COUNCIL, INC.

THE ADVERTISING COUNCIL, INC.

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Company Details

Name: THE ADVERTISING COUNCIL, INC.
Jurisdiction: New York
Legal type: DOMESTIC NOT-FOR-PROFIT CORPORATION
Status: Active
Date of registration: 26 Feb 1942 (83 years ago)
Entity Number: 42766
ZIP code: 10017
County: New York
Place of Formation: New York
Address: 815 SECOND AVENUE 9TH FL, NEW YORK, NY, United States, 10017

Contact Details

Phone +1 212-984-1900

DOS Process Agent

Name Role Address
THE CORPORATION DOS Process Agent 815 SECOND AVENUE 9TH FL, NEW YORK, NY, United States, 10017

Agent

Name Role Address
THE ADVERTISING COUNCIL, INC. Agent 825 THIRD AVE., NEW YORK, NY, 10017

Links between entities

Type:
Headquarter of
Company Number:
20091525805
State:
COLORADO
COLORADO profile:
THE ADVERTISING COUNCIL, INC. (CO)
Type:
Headquarter of
Company Number:
F96000000272
State:
FLORIDA
FLORIDA profile:
THE ADVERTISING COUNCIL, INC. (FL)
Type:
Headquarter of
Company Number:
CORP_55784396
State:
ILLINOIS
ILLINOIS profile:
THE ADVERTISING COUNCIL, INC. (IL)

Unique Entity ID

A UEI is a government-provided number, like a tax ID number, that’s used to identify businesses eligible for federal grants, awards and contracts.

Note: In April 2022, the federal government replaced its old identifier of choice, the Data Universal Numbering System (DUNS) number, with a government-issued UEI. Now all the federal government’s Integrated Award Environment systems use UEI numbers instead of DUNS numbers. So any entity doing business with the federal government must register for a UEI.

Unique Entity ID:
JV39FYRGTSF3
CAGE Code:
5M604
UEI Expiration Date:
2026-02-18

Business Information

URL:
http://www.adcouncil.org
Activation Date:
2025-02-20
Initial Registration Date:
2002-03-01

Commercial and government entity program

The The Commercial And Government Entity Code (CAGE) is assigned by the Department of Defense's Defense Logistics Agency (DLA) and represents your company's physical address for GSA's mailings, payments, and administrative records.

Note: A CAGE Code enables a company to contract with the U.S. government, allowing bid on government contracts and to receive government payments. Also for business this means that it's a Verified business entity and Has a validated physical address.

CAGE number:
5M604
Status:
Active
Type:
Non-Manufacturer
CAGE Update Date:
2025-02-20
CAGE Expiration:
2030-02-20
SAM Expiration:
2026-02-18

Contact Information

POC:
KENNETH M. KROLL
Corporate URL:
http://www.adcouncil.org

Form 5500 Series

Employer Identification Number (EIN):
130417693
Plan Year:
2014
Number Of Participants:
1
Sponsors Telephone Number:
2129841907
File:
View File
Plan Year:
2013
Number Of Participants:
1
Sponsors Telephone Number:
2129841907
File:
View File
Plan Year:
2012
Number Of Participants:
1
File:
View File
Plan Year:
2011
Number Of Participants:
1
File:
View File
Plan Year:
2010
Number Of Participants:
1
File:
View File

History

Start date End date Type Value
2007-05-23 2018-12-05 Address 261 MADISON AVENUE 11TH FLOOR, NEW YORK, NY, 10016, USA (Type of address: Service of Process)
1943-06-25 1946-02-05 Name WAR ADVERTISING COUNCIL, INC.
1942-02-26 1943-06-25 Name THE ADVERTISING COUNCIL, INC.

Filings

Filing Number Date Filed Type Effective Date
181205000183 2018-12-05 CERTIFICATE OF CHANGE 2018-12-05
070523000772 2007-05-23 CERTIFICATE OF AMENDMENT 2007-05-23
A804578-2 1981-10-09 ASSUMED NAME CORP INITIAL FILING 1981-10-09
A103342-2 1973-09-24 CERTIFICATE OF AMENDMENT 1973-09-24
778 1956-01-05 CERTIFICATE OF AMENDMENT 1956-01-05

USAspending Awards / Contracts

Procurement Instrument Identifier:
11316024F0010OND
Link:
View Award on USAspending website
Award Or Idv Flag:
AWARD
Award Type:
BPA CALL
Action Obligation:
600000.00
Base And Exercised Options Value:
600000.00
Base And All Options Value:
600000.00
Awarding Agency Name:
Executive Office of the President
Performance Start Date:
2024-08-15
Description:
NATIONAL MEDIA CAMPAIGN
Naics Code:
541810: ADVERTISING AGENCIES
Product Or Service Code:
R701: SUPPORT- MANAGEMENT: ADVERTISING
Procurement Instrument Identifier:
70FA4024C00000001
Link:
View Award on USAspending website
Award Or Idv Flag:
AWARD
Award Type:
DEFINITIVE CONTRACT
Action Obligation:
0.00
Base And Exercised Options Value:
0.00
Base And All Options Value:
0.00
Awarding Agency Name:
Department of Homeland Security
Performance Start Date:
2024-02-27
Description:
THE PURPOSE OF THIS MODIFICATION IS TO MODIFY THE LANGUAGE IN THE PERFORMANCE WORK STATEMENT (PWS) WITHIN THE TECHNICAL EXHIBIT - PERFORMANCE REQUIREMENT SUMMARY, PRS#12.
Naics Code:
541810: ADVERTISING AGENCIES
Product Or Service Code:
T006: PHOTO/MAP/PRINT/PUBLICATION- FILM/VIDEO TAPE PRODUCTION
Procurement Instrument Identifier:
36C10X23P0088
Link:
View Award on USAspending website
Award Or Idv Flag:
AWARD
Award Type:
PURCHASE ORDER
Action Obligation:
2230478.59
Base And Exercised Options Value:
2230478.59
Base And All Options Value:
0.00
Awarding Agency Name:
Department of Veterans Affairs
Performance Start Date:
2023-09-28
Description:
THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE CAMPAIGN THAT SUPPORTS SPP.
Naics Code:
541810: ADVERTISING AGENCIES
Product Or Service Code:
R701: SUPPORT- MANAGEMENT: ADVERTISING

USAspending Awards / Financial Assistance

Date:
2021-04-10
Link:
View on USAspending
Awarding Agency Name:
Department of Agriculture
Transaction Description:
WILDFIRE PREVENTION CAMPAIGN COOPERATIVE AGREEMENT
Obligated Amount:
7025000.00
Face Value Of Loan:
0.00
Total Face Value Of Loan:
0.00
Date:
2020-04-15
Link:
View on USAspending
Awarding Agency Name:
Small Business Administration
Transaction Description:
TO AID SMALL BUSINESSES IN MAINTAINING WORK FORCE DURING COVID-19 PANDEMIC.
Obligated Amount:
0.00
Face Value Of Loan:
2806400.00
Total Face Value Of Loan:
2806400.00
Date:
2018-07-17
Link:
View on USAspending
Awarding Agency Name:
Department of Agriculture
Transaction Description:
DISCOVER THE FOREST
Obligated Amount:
5233166.30
Face Value Of Loan:
0.00
Total Face Value Of Loan:
0.00
Date:
2017-06-15
Link:
View on USAspending
Awarding Agency Name:
Department of Agriculture
Transaction Description:
WILDFIRE PREVENTION
Obligated Amount:
7234617.03
Face Value Of Loan:
0.00
Total Face Value Of Loan:
0.00
Date:
2015-06-05
Link:
View on USAspending
Awarding Agency Name:
Agency for International Development
Transaction Description:
HUMANITARIAN ACTIVITIES
Obligated Amount:
222269.00
Face Value Of Loan:
0.00
Total Face Value Of Loan:
0.00

Trademarks Section

Serial Number:
97412914
Mark:
AD COUNCIL RESEARCH INSTITUTE
Status:
REGISTERED
Mark Type:
SERVICE MARK
Application Filing Date:
2022-05-16
Mark Drawing Type:
Standard character mark
Mark Literal Elements:
AD COUNCIL RESEARCH INSTITUTE
USPTO Link:
View Trademark Status and Document Retrieval (TSDR)

Goods And Services

For:
Market research services; conducting marketing studies; conducting public opinion polls; conducting opinion research studies; statistical analysis and evaluation of data obtained by market research studies, surveys, opinion research studies, public opinion polls, studies, analyses and evaluation; pr...
First Use:
2022-02-03
International Classes:
035 - Primary Class
Class Status:
Active
Serial Number:
88464478
Mark:
BECAUSE OF YOU
Status:
REGISTERED
Mark Type:
SERVICE MARK
Application Filing Date:
2019-06-07
Mark Drawing Type:
Standard character mark
Mark Literal Elements:
BECAUSE OF YOU
USPTO Link:
View Trademark Status and Document Retrieval (TSDR)

Goods And Services

For:
Promoting public awareness of, and understanding of, the negative effects of bullying and related negative behavior through public service advertising; an anti-bullying campaign promoting public awareness of the need for a culture of empathy and kindness
First Use:
2018-09-18
International Classes:
035 - Primary Class
Class Status:
Active
Serial Number:
88464335
Mark:
BECAUSE OF YOU
Status:
REGISTERED
Mark Type:
SERVICE MARK
Application Filing Date:
2019-06-07
Mark Drawing Type:
Illustration: Drawing or design which also includes word(s)/letter(s)/number(s)
Mark Literal Elements:
BECAUSE OF YOU
USPTO Link:
View Trademark Status and Document Retrieval (TSDR)

Goods And Services

For:
Promoting public awareness of, and understanding of, the negative effects of bullying and related negative behavior through public service advertising; an anti-bullying campaign promoting public awareness of the need for a culture of empathy and kindness
First Use:
2018-09-18
International Classes:
035 - Primary Class
Class Status:
Active
Serial Number:
88205979
Mark:
AD COUNCIL
Status:
REGISTERED
Mark Type:
SERVICE MARK
Application Filing Date:
2018-11-26
Mark Drawing Type:
Standard character mark
Mark Literal Elements:
AD COUNCIL
USPTO Link:
View Trademark Status and Document Retrieval (TSDR)

Goods And Services

For:
Advertising services, namely, creating, producing and distribution of national public advertisements promoting volunteer citizen action and public understanding on communities, education, health, and safety for private non-profit organization and federal government agencies that cooperate with volun...
First Use:
1942-01-01
International Classes:
035 - Primary Class
Class Status:
Active
Serial Number:
88178555
Mark:
AD COUNCIL EDGE STRATEGIC CONSULTING
Status:
REGISTERED
Mark Type:
SERVICE MARK
Application Filing Date:
2018-11-01
Mark Drawing Type:
Illustration: Drawing or design which also includes word(s)/letter(s)/number(s)
Mark Literal Elements:
AD COUNCIL EDGE STRATEGIC CONSULTING
USPTO Link:
View Trademark Status and Document Retrieval (TSDR)

Goods And Services

For:
Marketing strategy consulting services, namely, advising companies and causes on engaging the public in social issue initiatives and campaigns
First Use:
2018-10-05
International Classes:
035 - Primary Class
Class Status:
Active

Tax Exempt

Employer Identification Number (EIN) :
13-0417693
Classification:
Educational Organization, Local Association of Employees, Horticultural Organization, Business League, Voluntary Employees' Beneficiary Association (Govt. Emps.), Mutual Ditch or Irrigation Co., Cemetery Company, Other Mutual Corp. or Assoc.
Ruling Date:
1948-02
Deductibility:
Type of organization and use of contribution: A public charity. Deductibility Limitation: 50% (60% for cash contributions)

Paycheck Protection Program

Date Approved:
2020-04-14
Loan Status:
Paid in Full
SBA Guaranty Percentage:
100
Initial Approval Amount:
2806400
Current Approval Amount:
2806400
Race:
Unanswered
Ethnicity:
Unknown/NotStated
Gender:
Unanswered
Veteran:
Unanswered
Forgiveness Amount:
2843536.75

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Date of last update: 19 Mar 2025

Sources: New York Secretary of State

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