NEW LEBANON FARMERS MARKET LLC

Z1NXGRZLLUS5

91T69

2025-11-02

2024-11-14

2021-06-05

2022-03-04

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Department of Agriculture

THIS GRANT SUPPORTS THE COSTS INCURRED TO IMPLEMENT MEASURES TO RESPOND TO THE NOVEL CORONAVIRUS 2019 (COVID-19), WHICH MAY INCLUDE WORKPLACE SAFETY, MARKET PIVOTS, RETROFITTING FACILITIES, TRANSPORTATION, WORKER HOUSING, AND MEDICAL EXPENSES. IT PROVIDES NEEDED RELIEF TO THE FOOD PROCESSORS, DISTRIBUTORS, FARMERS MARKETS, AND PRODUCERS FOR THEIR COSTS INCURRED BETWEEN JANUARY 27, 2020, THE DATE UPON WHICH THE PUBLIC HEALTH EMERGENCY WAS DECLARED BY THE U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICE (HHS) UNDER SECTION 319 OF THE PUBLIC HEALTH SERVICE ACT, AND DECEMBER 31, 2021. BENEFICIARIES INCLUDE THE EMPLOYEES OF THE FOOD PROCESSORS, DISTRIBUTORS, FARMERS MARKETS, AND PRODUCERS.

19823.00

0.00

0.00

2021-11-08

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Department of Agriculture

THE NEW LEBANON FARMERS MARKET HAD BEEN OPERATING SEASONALLY FOR A DECADE WHEN, IN THE SHADOW OF COVID-19, WE LAUNCHED A VIRTUAL FARMERS MARKET IN AUGUST 2020 WITH THE PURPOSE OF INCREASING ACCESS TO AND SALES OF LOCAL FOODS. THE COMMUNITY'S RECEPTION HAS BEEN INCREDIBLE, AS EVIDENCED BY GROSS ANNUALIZED REVENUES EXCEEDING $150,000. THIS THREE-YEAR CAPACITY BUILDING PROJECT WILL EXPAND AND IMPROVE OUR SUCCESSFUL DIRECT PRODUCER-TO-CONSUMER VIRTUAL FARMERS MARKET, USING OUR STRONG RELATIONSHIPS WITH LOCAL CONSUMERS, RESTAURANTS, AND FOOD PRODUCERS. THIS PROJECT HAS FIVE OBJECTIVES: (1) INCREASE ACCESS TO AND SALES OF LOCALLY PRODUCED FOOD AMONG LOCAL CONSUMERS, ESPECIALLY UNDERSERVED CONSUMERS, BY IMPROVING OUR CONSUMER-FACING PURCHASING EXPERIENCES; (2) INCREASE ACCESS TO AND SALES OF LOCALLY PRODUCED FOOD AMONG LOCAL CONSUMERS, ESPECIALLY UNDERSERVED CONSUMERS, BY CREATINGPUBLIC-PRIVATE PARTNERSHIPS WITH LOCAL SCHOOLS; (3) EXPAND AND IMPROVE OUR LOCAL MID-TIER VALUE CHAIN BY COLLABORATIVELY DEVELOPING AND EXECUTING MARKETING, FULFILLMENT, AND DISTRIBUTION SERVICES AIMED AT LOCAL RESTAURANTS AND BUSINESSES; (4) EXPAND AND IMPROVE OUR LOCAL MID-TIER VALUE CHAIN BY COLLABORATIVELY DEVELOPING AND EXECUTING TRANSPORTATION, SEASON EXTENSION, AND MARKET INSIGHTS SERVICES FOR LOCAL PRODUCERS; AND (5) CREATE NEW ECONOMIC OPPORTUNITIES, INCOME, JOBS, AND CAREERS FOR LOCAL FOOD PRODUCERS. WE ARE FOCUSED ON TWO SPECIFIC OUTCOMES. FIRST, THIS PROJECT WILL PROVIDE AN ESTIMATED 17,500 INDIVIDUAL CONSUMERS, INCLUDING 7,000 LOW-ACCESS CONSUMERS AND LOW-INCOME+LOW-ACCESS CONSUMERS, WITH CONVENIENT ACCESS TO NUTRITIOUS, LOCALLY PRODUCED FOODS. SECOND, THIS PROJECT WILL ALSO GENERATE MORE THAN$1 MILLION DOLLARS OF NEW SALES OF FOODS SOURCED FROM 150 LOCAL FOOD PRODUCERS AND CREATE JOBS.

499725.00

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